Stories and experiments from the UK Nudge Unit
Reinhard, an advisor at the UK Behavioural Insights Team, aka “the Nudge Unit," talked at the re:Work 2014 event about how organizations can better deliver services through thoughtful choice architecture. “Choice architecture” is the way choices are presented - be it the layout of a voting ballot or the settings on a phone. The Behavioural Insights Team was spun out of the government and now works with a variety of organizations to find ways to support happier, more engaged employees. Using rigorously design experimental models, her team tests ways to nudge people – from investment bankers or government employees – to make better decisions.