Stories and experiments from the UK Nudge Unit
“It’s easy to get 25 people to change the way they deliver a service, but how about 25,000?” This is the challenge that Joanne Reinhard of Britain's "Ministry of Nudges" faces as she experiments with better ways to scale influence and impact.
Reinhard, an advisor at the UK Behavioural Insights Team, aka “the Nudge Unit," talked at the re:Work 2014 event about how organizations can better deliver services through thoughtful choice architecture. “Choice architecture” is the way choices are presented - be it the layout of a voting ballot or the settings on a phone. The Behavioural Insights Team was spun out of the government and now works with a variety of organizations to find ways to support happier, more engaged employees. Using rigorously design experimental models, her team tests ways to nudge people – from investment bankers or government employees – to make better decisions.