Innovation and creativity are not the same, but they work together in tandem. While creativity is generating new ideas, innovation is the process of testing, refining, and making those ideas useful. The best way to contribute to and keep up with the ever-evolving world is to create, accept, and implement new ideas. Research shows that innovation is linked to intrinsic and extrinsic motivation, which means your organization's people, their values, and the environment they create are what shape innovation.