Guide: Run an employee survey

Write an effective survey invite

Now that you've poured a lot of effort into survey creation, you want to make sure people actually complete it. Here are a few tips to improve the response rate:

People respond well to requests from people they know. If appropriate, have the invitation for the survey come from the respondent’s leader.

Relevance helps a lot. Be sure that the purpose of the survey matches with the interests of your target population. People are a lot more likely to answer questions about things that are meaningful to them.

Lay out the details, like the purpose of the survey, how long it will take, when the survey will close, and what you’ll do with the results.

Fewer words win. Keep the invitation short, sweet, and to the point. If you have a lot of information you need to communicate, write a Frequently Asked Questions (FAQ) document and include the link to the survey in the email.

Is this guide useful?

mood mood_bad