Guide: Shape the candidate experience

Reach out to great candidates

Once you’ve found great candidates, how do you reach out to them? Initial contact is important for establishing rapport and sets the tone, not only for the entire hiring process, but also the expectations that candidate will bring to your organization as an employee if they are hired.

Google's hiring team has seen that simply taking a few extra minutes to personalize the communication can add to how candidates perceive the experience and how they regard your company overall.

Two candidates have different hiring experiences. Basic level of serivce - "When she called, she seemed to be reading a list of questions. I don't think share cared about what I said." Great experience - "When the recruiter called, she was very nice. She told me about the position and asked me about my background. I could really tell she took the time to review my resume in depth because she asked some great questions!"

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