Guide: Identify and define your metrics

Collect demographic metrics

Demographic metrics are useful for supporting a diverse workforce. They can also guide efforts around affinity groups, mentorship programs, and knowledge management processes. The Gap Inc. uses demographic mentions to focus retention and hiring strategies.


  • number of employees by ethnicity
  • number of employees by gender
  • number of employees by age
  • number of employees by tenure
  • number of employees by organizational level


  • percentage of employees by ethnicity = number of employees by ethnicity / total number of employees
  • percentage of millennial employees = number of millennial employees / total number of employees
  • average company tenure = total workforce tenure / total workforce headcount
  • percentage of management employees = total number of managers / total workforce headcount

Is this guide useful?

mood mood_bad