Guide: Coach managers to coach

Coach with the GROW model

GROW is a simple framework developed in the United Kingdom and is one of the tools Google uses to teach managers about coaching conversations. This model stresses the importance of adapting and flexing coaching styles based on the team member’s needs and receptiveness. Generally, the GROW model is effective when:

The Team Member (employee)

  • wants to be coached
  • chooses their own challenges or issues to discuss

The Coach (manager)

  • reflects on their own assumptions
  • facilitates a two-way discussion
  • structures the conversation towards some resolution
  • knows when to stop giving advice and lets the team member choose their next steps

    GROW coaching model

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