Guide: Set and communicate a team vision


Google Manager Behaviors 5 Is a good communicator - listens and shares information. 7 Has a clear vision/strategy for the team.

Google's manager research found that setting a vision is an important behavior of high-scoring managers. A clear team vision is helpful for a number of reasons, in particular:

  • It’s crucial to the success of a team. One highly-rated manager at Google explained that “having a compelling, shared vision is crucial to the success of your team, as it allows all of you to stay focused and move forward in the same direction. Conversely, not having a vision can dramatically hurt your team through lack of focus and a commensurate lack of momentum.”
  • Team members need to know where they’re going. A clear vision means that everyone on the team knows where they’re going, if they’re on track, and what success looks like.
  • It helps teams decide what to work on. A clear vision helps teams make trade-offs and prioritize. Managers should tie back to the vision when communicating decisions.

Once set, a manager also needs to be effective at communicating that vision to the team. Google's high-scoring managers are clear, concise, and honest in their verbal and written communications. But being a good communicator also means being an effective listener. Google encourages managers to be available for their teams and to encourage open dialogue and honest feedback, even when there's tough news.

Is this guide useful?

mood mood_bad