Guide: Gather data and measure decisions

Catch yourself before someone else does

If you’re not collecting the data, someone else might be.

Google has long enjoyed celebrating birthdays of famous scientists, explorers, and innovators on the company homepage. Playing around with the logo and creating Google Doodles has been a fun way to celebrate the achievements of important historical figures.

But, as it turns out, Google was mostly celebrating the achievements of men. This was pointed out by a STEM educator who tracked all the Doodles and posted a gender breakdown and an open letter imploring Google to improve.

The Google Doodler team, which is about half women, was shocked when they saw the data and immediately went about setting up processes to track and improve the gender representation in their work. One year later, after being exposed to the harsh truth, the gender representation in the 2014 doodles was 50%. The Doodle team continues to track Doodle diversity today.

Gender in Google Doodles around the globe: 77% men and 23% women in 2013 & 50% men and 50% women in 2014

Explore more in Unbiasing.

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