Guide: Raise awareness about unconscious bias


One of the first steps towards unbiasing is education. External research shows that awareness of unconscious bias can lead to reversals in biased outcomes, and understanding of the unconscious biases that underlie beliefs may be necessary for changing attitudes.

In 2013, Google began educating employees and leaders en masse - creating Unconscious Bias @ Work and other tools - to start a conversation about unbiasing. This helped ensure that employees had a common understanding and language to talk about unconscious bias, and the platform to do so.

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