Guide: Set goals with OKRs

Develop team OKRs

Although approaches will vary, it can be helpful to commit first to organizational objectives, so that teams and individuals can set their own objectives in service of those larger goals. This can help to create alignment throughout an org. The next decision is how many levels of “team” OKRs work for the organization - does each department, function, and sub-group need OKRs?

For team-level goals, recognize that not every organizational OKR needs to be reflected in every team OKR. It’s possible that a team’s OKRs will focus on just one of the organizational OKRs. But there should be some connection between team OKRs and at least one of the organizational OKRs.

One way to set these team OKRs is to have all of the team leaders meet to set goals. At Google, team leaders sometimes list priorities for the upcoming quarter in the context of the company OKRs. When creating these priorities, it is helpful to pay attention to the organizational OKRs and check:

  • Do the team priorities connect to any of the organizational key results?
  • Do the team priorities make it more likely that the organization will successfully achieve the organizational OKRs?
  • Are there things missing that others think this team should be working on?
  • Are there more than three priorities?

One thing OKRs are not is a checklist. They are not intended to be a master task list of all the things the teams will work on in a quarter. If a team treats this as a shared to-do list it may result in getting overly prescriptive about what the team wants done, rather than what the team wants to achieve. Use OKRs to define the impact the team wants to see, and let the teams come up with the methods of achieving that impact.

Here are a few sample OKRs a team or individual might set to support an organization's goal to "reach xx% of industry market share."

Sample team or individual OKRs:

Objective: Accelerate [product] revenue growth

Key Results:

  • Launch xx feature to all users
  • Implement xx initiative to increase revenue per user by xx%
  • Launch three revenue-specific experiments to learn what drives revenue growth
  • Secure tech support to build xx feature in Q1

Objective: Improve [product]’s reputation

Key Results:

  • Re-establish [product]’s leadership by speaking at three industry events
  • Identify and personally reach out to top xx users
  • Shorten response time to user-flagged errors by xx%

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