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Setting goals can help an organization get to where it wants to be. Learn how setting goals can help align efforts, communicate objectives, and help teams achieve more.

From New Year's resolutions to quarterly quotas, goal setting is something individuals and organizations often do to both achieve great new things and ensure steady, measured progress.

Carefully setting goals, whether using Objective and Key Results (OKRs) like Google or some other method, can help a team understand what it is working toward and how progress will be tracked and measured. And research has shown that committing to a goal can help improve performance.

When should you shoot for the moon?

Companies are enticed by stories of firms who pursued a moonshot, risked it all, and won big. And research shows stretch goals can produce outstanding returns, but only if the conditions are right.

The Roofshot Manifesto

Google’s “moonshot factory” is inspiring and ambitious, but there’s a less talked-about route to many of Google’s great achievements -- the consistent, short-term, incremental “roofshots” that make our products better year after year.

Achieve your resolutions using the science of temptation bundling

If you’re trying to figure out how to stick to your new year’s resolutions consider “temptation bundling”, the idea of only allowing yourself to do something you enjoy, perhaps reading trashy novels, while doing something you know you should do, like exercising.
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