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People Analytics

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People analytics can help to assess the effectiveness of people practices, programs, and processes. Understand how knowledge of social and data sciences can help you make more informed, objective people decisions.

People Analytics is about using a data-driven approach to inform your people practices, programs and processes. Analytical techniques, ranging from reporting and metrics to predictive analytics to experimental research can help you uncover new insights, solve people problems and direct your HR actions. At Google, we use people analytics as a foundational building block that informs everything we do to find, grow and keep Googlers.

When faced with a challenging people issue (e.g., are we losing our organization’s highest performers and why?) or an important people decision (e.g., who should lead this new initiative?), the conventional approach is to engage in endless debate based on emotions, instincts and anecdotes. We believe instead that an analytical approach incorporating facts and science can lead to more effective and fair solutions and decisions.

To start, the People Analytics guides cover some basics and shed light on how to begin adopting data-driven decision approaches in HR. This is a fast-moving topic with new methods and techniques being added rapidly; we will keep abreast of the advances in the field and add more content in the future.

Google’s head of People Analytics talks making work better

For Google, an amazing workplace starts with an inspiring culture that brings meaning to people and their work and is reinforced with people-centered, data-driven decision making.

Avoiding loss to make big gains in employee wellness

People tend to be more influenced by potential losses than gains. This human “flaw” can be thoughtfully used to nudge employees to follow through on health and wellness commitments.

Nudge employees to save more for retirement

Google partnered with a team of researchers to see if nudging employees to save more to their 401(k)s by “anchoring” them to a higher savings goal could work. It did.
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